Google’s head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO.
Google will introduce a filter / penalty / change. What Matt said was vague at best but he said one thing that leaves little room for speculation.
All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site.
Read more about it here:
So Google is cracking down on over-optimized websites. That’s not saying they want to do something about SEO altogether. As Matt said on that same panel one more time, they have nothing against SEO, they have something against spamming.
So, if you write copy (i.e. your verbiage on pages and posts) with a keyword density of 25%, maybe you should worry. If you install an SEO plugin on your site that helps you write more search engine friendly content and warns of density, there’s nothing to worry about.
Do you agree?